In response to the rapid growth of festival presenters within the Atlantic Presenters Association’s membership, APA planned Atlantic Canada’s first festival conference, ShiftChange: Festival Perspectives from Atlantic Canada and Beyond.
ShiftChange 2022 is moving online! Sessions will take place Feb 23-24 and Mar 2-3 at 1-2:30PM AST!
ShiftChange 2022 is moving online! Due to the uncertainty of, well, life, we will head online to offer a virtual format for this year’s conference. We are planning four sessions, about 90 minutes each, spread out kindly over two weeks, on some really impactful and timely topics like Google ad grants, risk mitigation and insurance, and more!
This annual conference, held each year in mid February, has become an important fixture in the industry with the goal of furthering the development of the festival-presenting sector in Atlantic Canada. The conference, featuring festival-focused professional development and networking, provides attendees with the information to make their festivals stronger and more sustainable, discover what is new and trending from leading experts, and share ideas and collaborate with colleagues.
ShiftChange is open to both members and non-members and many industry and sector organizations are invited to attend including festival and theatre presenters, venue operators, event producers and tourism and municipality operators.
For further inquiries about ShiftChange, please contact lisa@atlanticpresenters.ca.
SHIFTCHANGE 2022 Online Schedule
Wednesday, February 23
1:00pm - 2:30pm AST
Fundraising Through a Social Justice Lens
We often typecast people into two groups: those we think can give to our mission and those we think cannot. Most organizations struggle with this dichotomy – how can we raise money in a way that reinforces our mission and not “sell our souls” to the “rich”? How do we align our fundraising with our values to ensure organizational sustainability?
In this workshop, Cindy Wagman, best-selling author of “Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul” will bust some fundraising myths around power and giving and help guide you to a model of fundraising that breathes life into your presenting organization’s ongoing commitment to considering social justice as a part of all that you do.
Cindy Wagman
President and Founder, The Good Partnership
Cindy Wagman
President and Founder, The Good Partnership
Cindy Wagman is the President and Founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising. Cindy became a Certified Fundraising Executive in 2009 and received her MBA from the Rotman School at the University of Toronto in 2013. Cindy has presented for AFP (Association of Fundraising Professionals), CanadaHelps, CharityVillage, Bloomerang, Keela, and Fundraising Everywhere. She is the host of The Small Nonprofit podcast, Canada’s #1 podcast for charities and best-selling author of Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul.
The Good Partnership would like to acknowledge the sacred land where we work. This land has been the site of human activity for over 15,000 years. This land is the traditional territory, Tkaronto, “where the trees meet the water,” and it is the traditional land of many nations: the Wendat, the Haudenosaunee, and the Anishinaabe, including the Mississaugas of the Credit. We commit to learning and practicing how we can decolonize this land and our practices.
Thursday, February 24
1:00pm - 2:30pm AST
Google Ad Grants for Non-profits
Have you heard of Google Ad Grants? If not, it is the best time to change that.
Google Ad Grants is a Google initiative launched back in 2003 that allows qualifying nonprofit organizations to get $10,000 USD of in-kind advertising every month. This free advertising credit can be used to promote your organization within Google search results. Improve your brand awareness, drive visitors, improve ticket sales, recruit more volunteers, drive more donations, increase newsletter subscriptions, or promote anything else that generates value to your organization.
The Ad Grants program is a wonderful opportunity to promote your cause online without the need to pay hefty media budgets. Follow the compliance requirements, optimize and experiment and you will be rewarded with a dramatic increase in website traffic and completions of your online goals.
In this webinar, you’ll learn how to:
- Get the Google Ad Grant for your non-profit organization
- Create and efficiently optimize your campaigns
- Ensure that your account is always compliant with program requirements
- Create a robust online marketing strategy for performing arts presenting organizations
- View a case study of a cultural institution benefiting from Google Ad Grants
Peter Sima
Founder, AboveX Digital
Peter Sima
Founder, AboveX Digital
Based in the Netherlands, Peter Sima is the Founder of AboveX Digital and a Google Certified Trainer for Non-profits. Peter is a Google Ad Grants Certified Professional with a background in Search Engine Marketing, Web Analytics, and Conversion Funnel Optimization. He worked on a variety of campaigns for global clients like LinkedIn, ESET & Red Bull. Since 2014 he works exclusively with nonprofits through his agency AboveX Digital. He is also a Google Certified Partners Trainer for Nonprofits. In this role, he educates nonprofit leaders on how to get & run Google Ad Grants campaigns efficiently.
Wednesday, March 2
1:00pm - 2:30pm AST
Reconciliation Statements
After twenty years of living and working in the North and doing reconciliation work across sectors, Davida and Tosh are ready to share what they have learned and use this knowledge to support other organizations in responding to the TRC’s 94 calls to action and supporting Indigenous self-determination.
Both founders are from the Yukon and are strong First Nations women who have a track record of creating the systemic change in organizations needed for reconciliation to actually occur. Tosh and Davida have an extensive network across the Yukon, and nationally across post-secondary institutions. They have built a distinct reputation for working with organizations and Indigenous communities to design and implement projects that move the bar on reconciliation forward. In this session Tosh and Davida will discuss Reconciliation Statements, what they are, how to create one, and why they should be an important part of the forward facing identity of your presenting organization.
Davida Wood
Co-founder, IRP consulting
Davida Wood
Co-founder, IRP consulting
Davida Wood is a born and raised Yukoner from the Teslin Tlingit Council of Southern Yukon, a member of the crow moiety and Kùkhhittàn clan. Her formal education was completed through the University of Regina via Yukon College with an Education degree. Her informal education is on-going through her various roles in life; business owner, consultant, director, facilitator, mother, wife, teacher, First Nation member, committee member and traveler.
It is with great and excitement and passion that she co-founded IRP consulting. Working to not only further self-determination for Indigenous people, but also to work closely with other entities who are embarking on or furthering their learning and journeys on how we are all able to thrive together on this land. Uniting her passions, interests and past experience, Davida is looking forward to working thoughtfully on projects at IRP consulting.
Tosh Southwick
Co-founder, IRP consulting
Tosh Southwick
Co-founder, IRP consulting
Tosh Southwick belongs to the wolf moiety and is a Citizen of Kluane First Nation. She grew up in a small northern community and is the mother to three children and the auntie to many more. She has worked with Yukon First Nations most of her career and in many different capacities. Most recently in her previous role as the Associate Vice President of Indigenous Engagement and Reconciliation at Yukon University Tosh oversaw the integration of First Nation ways of knowing and doing throughout the institution. During her 12 years there she worked with her team to ensure that Yukon University was meeting the education and training needs of the 14 Yukon First Nations. Tosh is a trained facilitator and knowledge sharer. She has worked with organizations across sectors to build and deliver relevant and culturally appropriate workshops and creating safe spaces to explore complex topics. Tosh has worked in Governance, Education, Human Resources and Health for various First Nation Governments and organizations. She has also served as youth councilor and Deputy Chief for her First Nation. Tosh acquired her B.A. with honors in Psychology from the University of Victoria and completed a Master’s in Education with the University of British Columbia.
Thursday, March 3
1:00pm - 2:30pm AST
Insurance and Risk Management
Running a non-profit organization involves a lot of responsibilities—protecting your assets and your board of directors is probably one of the most important! Join us in this engaging session where Melanie will provide an overview of the evolving exposures of non-profit entities and how you can protect the organization. We will discuss the different insurance coverages available in the marketplace and coverage considerations to watch for to ensure you are properly protected.
Melanie Needham
Commercial Analyst, Economical Insurance Group
Melanie Needham
Commercial Analyst, Economical Insurance Group
Melanie first entered the Insurance Industry in January 2000 and in these ten years her career has undergone quite a transformation. She joined the Economical Insurance Group four years ago as a commercial analyst and is now responsible for training all levels of staff and for preparing course materials.
Melanie has completed both her CIP and CRM designations and is in the final stages of completing her FCIP. In 2009, Melanie successfully completed her Adult Teacher/Trainer certification with Conestoga College – all while working at Economical. Melanie is also a proud supporter of the Insurance Institute.
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